Understanding what SEO Services and Website marketing can do for your business

The SMART informational retrieval system was created back in the 1960’s by Gerald Salton’s team at Harvard and a team at Cornell University and was believed to be at the root of SEO services . This drove a need to be able to search effectively on the newly formed Internet with the arrival in the 1990’s of ‘ARCHIE’ (shortened from ‘Archive’). Archie’s Query methodology, incorporated a script and regular expression matcher which combined with a database enabled searchers to view these catalogued web filenames.


Since that time many search engine companies (Aliweb, Looksmart, Lycos, Inktomi, Infoseek etc…) have tried to create a profitable, successful and sustainable business model and failed. We are seeing Microsoft with Bing to start to mount a challenge to the predominant search engine provider Google (which currently accounts for approximately 80% searches worldwide) .


Big G continues to refine its algorithm, which it uses to determine a websites relevance to the user search, so that it can follow its message of making a rapid search as relevant as possible for the user . Companies soon realised that it made good business sense to be on the first page of Google as it is key to promoting or selling their services or products.


Good SEO means website presence and good Website Marketing means more sales.


The Internet marketplace is the place to be - no doubt Yellow Pages would testify to this. Time, convenience and relevance are some of the most important factors for today’s searcher with relevance being the key for the search engine. The search engines now are becoming the decision makers, the website style important but how it is used,ease of communication,how easy it is to purchase services and products, are central to sales in organisations.


So when the user gets to your website what do you do?


Well the main goal, generally, is to get the user to acquire some of your goods or services , take a moment to think about the rules that apply to you when you purchase something in a retail outlet.
The shop will:


a) Put the wares (product / services) on show


b) Provide places where you can get more information on a product or service


c) Most important of all, they make it easy for you to buy them.



Exactly the same rules apply with a website. Make special deals on your products for limited periods only.


The key is to make it easy and simple for the user, without bells and whistles (unless you are in this trade!) – KISS works!.


But just remember without SEO people won’t get to you and that is the base requirement.



SEO services now are key to getting your website to page one of Google